The Future of Government Communications

Dubai has established itself as a world class city and an international hub for commerce and culture with the aim of always improving. Today, the whole world is watching the Emirate and the Executive Council to learn and understand the way massive development activities are ongoing. Therefore, the government as a whole must communicate not just to residents but to the wider world. To do this effectively the “Government Guide” was created to ensure all communication is infused with Dubai’s identity and values of trust, transparency and respect.

The guide ensures the government’s messaging is in line with its key strategic objectives and brand and is conveyed through various media channels ensuring the highest levels of visibility and engagement.

This is done through a collaborative approach with all relevant stakeholders. The Executive Council understands the importance of effective communication and the need to build relationships with media organisations based on mutual trust and respect.