The importance of government communication has augmented with its growing role in supporting the government’s goals and strategies whilst ensuring its targeted messages reach all segments of society, consequently, contributing to affirming the partnership between the government and the society.
Government communication play a strategic role in the Government of Dubai’s agenda and supports its policies of innovation, vision of the future, and delight of people through adopting the latest communication practices. It plays an important role in spreading awareness of strategic initiatives and government services to cope with the rapid changes in the global media landscape, in line with the aspirations of Dubai to be the most vibrant city in the world, and its leadership vision of excellence.
Government Communication Guide
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum - Crown Prince of Dubai and Chairman of the Executive Council, set the General Guide for Government Communication for Government entities in the Emirate of Dubai as an important strategic step aimed at building an integrated system of government communications. In addition, this step is set to support Dubai's strategic vision by establishing transparency in government sector practices and enhance the government’s excellence in communication.
The Government Communication Guide aims to encourage communication teams in the government entities to follow the best international practices effectively in government communications through keeping up with the latest technological developments in the sector and using modern media channels to ensure that messages of specific government entities reach their target audience.
The Government's Communication Guide includes new and innovative tools in accordance with the best global practices in the sector of government communications, aimed at achieving harmony and integrated coordination in practices and systems of the government in order to support the government's goals and priorities. The guide also provides additional explanation for various communication practices, functions, and responsibilities of government communication for different entities alongside different means and tools, all of which aim to unify and coordinate the procedures and regulations used in dealing with the public and the media in every governmental entity.